How Facebook Posts Can Be Edited After Boosting?
- GS Athwal
Are you boosting your Facebook posts for more ‘Thumbs ups’ and more post-engagements?
Boosting allows you to get maximum likes, shares, comments, convert the visitors of a post into leads for your e-commerce business, and so on by spending a certain amount. But, what if you have posted a required post & boosted it, and later, you encounter you damn missed to add the correct link to a particular website? Or, do you want to run your ad for an extended time with more budget? Or, ‘To err is human’, what if you have written something incorrect to your post?
How frustrating it becomes when you discover that you have made a minor or some major typing error(s) while writing a caption of your Facebook post and you cannot edit it anymore after hitting that big fat ‘Boost a Post’ button. Isn’t it? At this stage, you can’t do not want to delete your post because it has gathered a lot of engagements till now. Then what to do?
When you simply put a post on your Facebook page and want to revise it before boosting, you just click on those 3 dots on the upper right corner of your page post and click on the ‘Edit Post’ and save the changes as normal. And, after boosting, you can, sometimes, just ‘View Edit History’ by again clicking on the same 3 dots. But the ‘Edit Post’ link does not show up. Now what?
In this post, you will get to know about the 3 best possible ways to rephrase a particular post but before that let us understand the difference between boosted posts and Facebook ads. Both are distinguishing from each other as the Boosted posts are not created in Facebook’s ‘Ads Manager’ as like Facebook ads and they don't share the same customization features. So, let’s quickly go through the two:
|Boosted Posts||Facebook Ads|
It’s a post that is available on your Page’s timeline on which you can apply money to let it reach a particular audience.
|These work like paid messages used to place on Facebook, by businesses.|
|When you boost a post, it will appear in your audience's Instagram/Facebook mobile and desktop News Feed as an ad on Facebook.||
Facebook Ads are visible on the target audience’s Facebook News Feed side ads, Messenger ads, Instagram Stories, Instant Articles, and Audience Network.
|This is an easier way to advertise on Facebook.||This is the exact way to advertise.|
|You can choose an already available post on your timeline and boost it.||You always create a new ad in the ‘Ads Manager’ or ‘Boost Again’ the previous ad.|
|It optimizes for Page likes, shares, and comments or overall brand awareness.||Can optimize for website/lead conversions, App Installs, shop orders, video views, and so on.|
Apart from these, specific ad objectives, creative controls, and advanced targeting capabilities are all the features that are different from each other for these two. All in all, the boosted posts are still considered Facebook ads because to be shared with the target audience, they need a budget. These are the basic similarities that a post shares with Facebook ads.
Though, according to Facebook, you cannot make changes to a post when it has got boosted. But, depending upon the nature of your requirement, here are the two scenarios to let you know how Facebook posts can be edited after boosting and that too, without losing your post-engagements. So, here you go!
Scenario 1: When you want to reach more audience
This is the case when you do not want to modify a text, image(s), or video of your page post but you want to target a larger audience even after you have once boosted that post. In that case, to edit your boosted post follow these steps:
Go to your Facebook Page (Personal or Business Page)
Click ‘Ad Center’ on the left-hand.
In the dropdown menu, choose ‘All Ads’
Here, find the boosted post you want to modify and click on 3 horizontal dots
Now, choose ‘Edit Ad’ to make your desired changes in any of the following:
Scenario 2: When you want to edit the text of a post
When there’s a typing error and the ad has been boosted there are 3 ways that will let you edit your boosted post:
First Way- Detaching/unlinking:
Once you find the typing mistake in your caption or just want to rephrase a post that was promoted once or is still being promoted, do this:
Go to your Facebook Page.
Open Ads Manager.
Go to the ad level of the campaign for the ad, linked to the post that you want to modify.
Select the post for which this ad is serving (The post should not be attached to any other ad)
Refresh your Facebook page.
Go to the same post and Voila!
You can now simply edit your post as usual.
Now, go back into Ads Manager and relink the post and the ad!
With this “hack”, you can edit your post whenever you want to, without losing any data and/or insights!
Second Way- Deleting Ad:
In this method, you will have to delete your ad. Stay clear that you are directed to ‘DELETE YOUR AD’ and NOT your post. For this, follow the below-mentioned:
Go to your Facebook Page.
Scroll down to the desired post.
Click on ‘View Results’ of that post. (You can take a screenshot of the post’s performance with the previous boost if you want)
Click on on the upper right side of the post and click on ‘Delete Ad’.
Or you can pause the boost by clicking on the ‘Pause’ button, after step #2 and then by simply click on the ‘Delete Ad’ button.
Refresh the page.
You will see that the ‘Edit Post’ link is available now. So, go ahead and make the changes.
Now, you can boost your post as per your requirement.
Here, you will have to note that Facebook will review your post and may or may not boost your post. Or, your post will directly be reboosted. (That is totally on to Facebook)
Third Way: Editing without deleting the Ad or Post:
This method will allow you to rework the post without your Facebook ad or post deletion.
Open your Facebook page.
Look for ‘Ad center’, on the left side of the page menu.
Find ‘All Ads’.
Click on ‘Ads Manager'.
Select your post you need to modify.
On the right side of the post. Select ‘Ad Creative’.
Click ‘Change Post’.
Select another post from the available posts (this should not have been used as Ad, now or then) and hit the ‘Publish’ button.
You will see, ‘Edit Post’ is now available. Make the desired changes and ‘Save’.
Refresh the Page. The latter post is updated now.
Again, follow all the steps from #2 but here at step #8, you will have to select the previous post again that you earlier needed to update.
Refresh the page and you are done!
Pro Tip: Just take care of whatever you are posting online to avoid future mistakes and struggling to rectify because not always, every option works for everyone. But if, by chance, you have encountered a slip and want to edit the boosted post, apply the appropriate method from the above and get your problem resolved.
Perk: In the 2021 update of Facebook, you can use your normal post as an Ad. This means you do not need to go through the full-fledged process of creating an ad in the Ads Manager and following the feverish steps. Rather, your page post will have an option to target the desired audience free.
So, which of these methods worked for you? Let us know in the comment section below and keep ‘posting’.