Nowadays, everyone is familiar with the role of advertising, either digitally or through some conventional methods. For, advertisement is the key which is much needed to promote a thing or a full-fledged business.
Hopefully, some of the significant companies have really harnessed the power of this marketing. With this, they advertised their product in a way that people have forgotten the actuarial name of that item. Looking at old consumer brands and obsolete brands for sale can not only give you an idea of how the world has changed over the years but also inspire you to improve your business.
Brand refers to a business and marketing concept. It helps people identify a particular company, a product, or a person. A brand is an intangible marketing or business concept that helps people identify a company, product, or person. Brand equity is a concept that refers to the value created by a company's product or service compared to the generic equivalent available to consumers in the market.
You can probably remember a few old consumer brands today that seemed to be losing ground towards the end, selling weird products just to boost sales. Ultimately, whether you are a heritage brand looking to rekindle the loyalty of its customers, or a relatively new business that has lost its way, it is important to remember that there are always opportunities for dormant brands and products. If your brand and product aren't great, a complete rebrand can be a good way to keep your product on the market.
Branding is a complex topic and it is often difficult to predict how the market will react to a change in strategy. We've touched on several different ways to market your products and services to people who are ready to make a decision. How to get people to buy your product To get people to buy your products or services, you need to solve the problem they're having.
Consumers are like that, and they have many reasons to fall in love with a brand. Consumers feel an emotional connection to the products and brands they love. Consumers have an emotional connection to the brands they buy from, and they may feel cheated and disappointed if they suddenly no longer identify with new brand packaging design elements.
So, which are those products and which are the companies that used this amazing strategy. Here is a list of the top 10, starting year-wise:
- Colgate (Introduced in 1806)
Company: Colgate-Palmolive Company
Actual Name: Toothpaste
This is a great example of eponymy-meaning that using a person’s name to create some other word or name. How? Colgate has been named under the soap and candle maker-William Colgate. Many people ask their shopkeepers for ‘Colgate’ instead of asking for toothpaste. It does not matter which toothpaste brand they are asking for, the only name they know is Colgate.
- Coke (Introduced in 1886)
Actual Name: Soft drink, carbonated beverage, pop, soda, and other regional names
Coca-Cola, invented in 1886, was referred to as "Coke". The Coca-Cola company originally discouraged the nickname but eventually accepted it. By 1941, it launched an ad campaign which connected "Coke" with the Coca-Cola brand.
- Escalator (Introduced in 1900)
Actual Name: Conveyor transport device, moving stairway
Have you ever been afraid of going through those moving stairs in a mall and felt embarrassed about stepping onto it in fear? Well, practice makes everyone perfect. So, let’s discuss how the term came into existence. The term ‘escalator’ became part of the public vernacular when Otis lost a landmark trademark case over the rights to "escalator" in 1950.
- Popsicle (Introduced in 1905)
Company: Initially ‘Frank Epperson’ and then ‘the Joe Lowe Company’, New York
Actual Name: Frozen ice treat on a stick
May it be a kid or a grown-up, those colourful ‘Kulfis’ make everyone joyous. The legendary birth of the popsicle is very interesting. Epperson once left a syrupy drink outside in the cold overnight which froze in the chilling night. This gave way to a beloved American frozen treat followed by numerous copyright issues.
These days, the brand Popsicle is trademarked by Unilever, which makes it clear on its website that Popsicle is “NOT a name for just any frozen pop on a stick."
- Zipper (Introduced in 1917)
Company: Universal Fastener Company
Actual Name: Separable-Fastener
The zipper that is used in blue jeans, backpacks, suitcases and whatever needs to be zipped, is nearly identical to the zipper patented by Gideon Sundback in 1917.
- Xerox (Introduced in 1938)
Actual Name: Copy machine, photocopier
In the corporate world, if a company's product is popular enough, there is what's known as a generalization risk, where the public associates a trademark with a generic category of the product itself.
- Bubble Wrap (Introduced in 1960)
Company: Sealed Air Corporation
Actual Name: Air bubble packaging
Do you like popping that transparent Bubble Wrap? Who doesn’t? In all its poppable glory, those air pillows were originally called Air Cap. The inventors of it first tried to promote it as wallpaper and then as greenhouse insulation. A few years later, people started using it as a packaging material after which it became very popular.
- Photoshop (Introduced in 1990)
Company: Adobe Systems
Actual Name: Photo-manipulation software
Adobe has made many efforts to keep "Photoshop" from becoming a generic term for any kind of photo-manipulation software. On its website, Adobe inhibits the users from using "Photoshop" as a verb. Also, it restrains them from referring to an edited image as "a photoshop."
- Google (Introduced in 1998)
Actual Name: search engine, searching the internet (as a verb)
Google's meteoric rise to search-engine dominance inevitably led to its name turning into a verb. These days, people use "google" as a term to mean to search for something on the internet, regardless of which search engine they are using.
It is important to spend some time thinking about how you name your product because according to European Marketing Magazine, customers build their brand associations. While brands are often intangible, we often associate things like products and names with brands. A brand has a lot of influence and can make a difference in terms of sales. That said, branding is an important way to maintain a bridge to purchase, and advertising is one of the most important ways to build a brand. Successful marketing can help a company's brand become the centre of attention. A "fallen" brand is not necessarily "absent".
This is especially true when companies need to stand out from others that offer similar products in the market, including generic brands. As companies become more successful, the focus shifts from products to wider distribution. Some people think that their brand is just a logo or a product, but the truth is that your brand is much more than an element of your company's identity or products. While these companies are undeniably great, it takes a distinct brand to become so famous that they bring their name into the conversation without even knowing it.
So, do you want your brand to be recognized similarly? Let me take a sneak peek into your business and rest assured.