9 Elements For a Perfect Landing Page to Turn Your Visitors Into Clients
- GS Athwal
Why do you need a landing page when you have created a whole website? What does it exactly mean?
So, to answer this question, I must say that a landing page (also called a lead capture page) is a must-have for any website as it provides a targeted platform to convert several visitors into leads. While your homepage and subpages are great, a custom landing page (using the following tips) will work best for converting visitors to leads as they are focused on one business. Yes, you can write a long landing page that covers all the features and benefits, but you will quickly lose your visitors' attention, NOT WHAT YOU WANT.
If it takes your visitors a long time to understand what you are offering and how you are offering it, they are more likely to hit the return button. If the landing page is not presented in such a way that the user can fully understand what a product or service is, it will quickly bounce back. Landing pages, especially in B2B, often make the mistake of trying to be too vague about what the user will get, justifying it with the words "this is too difficult", "this is super individual" or "We're going to check everything."
While the information, design, and call to action (CTA) options you offer will always differ depending on your goal, there are a few must-haves when it comes to creating your next landing page that you should always keep in mind. Let's go over our top tips and some guidelines, starting with the basics. Since every industry, company, and audience is different, there is no exact formula for implementing the design and text that will create the perfect landing page. 3
However, some elements have been proven to work best for grabbing attention, educating your audience, and triggering conversions. By using these elements, you can improve the performance and power of your landing pages. So, let’s discuss the 9 must-haves for your perfect landing page:
First Impression is the Last Impression: Landing pages are how the majority of your website visitors turn into leads for your business. Industry professionals can instantly determine if a landing page has the right features that convert visitors or just make them look for something else. And, it will increase the likelihood that your visitors will stay on the page after the first impression, thereby improving your chances of converting visitors into clients. Once you have information about your visitors, you can start sending them more targeted content.
Perfect Design: A well-designed landing page can and will attract your target audience and motivate them to achieve a specific goal, whether it is buying, subscribing to a newsletter or downloading your e-book. If done well, your landing page will contain stories, designs, beliefs, and text that resonate with your specific audience (not a "generic" landing page or simply copying competing pages).
Your page design will vary depending on whether your goal is to generate leads or sales, but make sure to optimize your page for that end goal.
Colour Theme: It is not recommended to advertise your ad or message and expect the visitor to find a way to perform the targeted action. However, it is only when your ways are designed to appeal to your audience that your project can be successful. However, if your page is not aesthetically pleasing and inconvenient to navigate, your visitors will quickly lose interest. For example, if your brand colours are grey and red, a bright yellow call-to-action button might not be ideal.
Contact Information: Including your work phone number and address on the homepage is another way to increase credibility, because it can provide visitors with proof that you are a real company, especially because of a good homepage design and navigation.
Provide a Clear Description of Your Product/Service: Be clear about the content of the page and what you want your visitors to do. Make sure you are very clear about the characteristics of your product or service. The landing page can cover the entire product or focus on a specific feature, issue, or audience.
Your best bet is to write a summary of each (with emphasis on value), and then perhaps a few points for clarity. People love bulleted lists for a quick, quick overview of key information.
Enquiry Form: A precise enquiry form must be there on your landing page where you should ask visitors to provide key information such as name, company, email address, and title, to let them ask something/anything related to your services, easily.
Remember, not to ask for excess information in ‘just an enquiry form'. Because the readers get irritated and may leave the form unfilled.
Call-To-Action: As a marketer, you hope with a landing page to get the user to take the desired action that you pushed them to. Basically, while your website provides visitors with many options to choose from, your landing page tells them exactly what you want them to do and includes several call-to-action buttons that make it easy for them to act and use the offer or forward without being distracted or lost in the sea of information.
While it’s important for your call to action button to stand out, it also needs to be tasteful and consistent with the brand. Creating an engaging CTA at the top of the page will lead to more conversions. This way, you will get more conversions by directing them to the CTA. If not, you can optimize your page to convert your traffic into more email subscribers, and then focus on that.
Design According To the Audience: While your home page may be the landing page for many of your visitors, creating different landing pages for different audiences is more beneficial and widespread. And don't forget to make sure your copy has the right tone for your target audience.
Easy Sharing: You must include social media sharing links or social media sharing widgets on your landing pages so that visitors can easily share this content with their personal networks and, in turn, increase lead conversion opportunities.
Pro Tip: Don’t forget to let the visitors (then clients) view the number of reads, shares, likes, or followers on a page, for more credibility.
All of these will help reinforce your brand's legitimacy and help your customers feel more confident giving you their information.
First impressions are really important, so be sure to take the time to structure your website to create a quality website. Spend some time on this - users love to see your real product before using it. At best, you can highlight the important sections. Meaning that you can focus on the specific problem that your proposal is solving and make sure the text and design match the challenges and desired results your prospect is trying to achieve.
Think of your landing page title as a “big promise” - the only important thing people leave with after converting (it shouldn't really focus on your offer, but their results). Because you will do this for your readers and then clients.